Your website talks for you 24/7. So what does it say?

What do potential customers find when they arrive at your website? Do they find good information presented in a well structured, easy to navigate format?

If not, then it's time to consider updating your site to present your company exactly as you would present it if you had the chance to speak directly to any of the browsers who arrive at your site.  Think of your website as an extension of your sales team. 

Your website should be more than just an on-line brochure. Not only do you want to attract new customers but you also want existing customers to return. Your website should speak to both potential groups equally.

Todays technology allows you to maximize your on-line investment in 3 key areas:

Productivity - increase your internal productivity

• automate your mailing lists for newsletters and announcements
• use FTP sites for customer convenience to upload large information files instead of bogging down your email
• use automated download programs for customer documents and upgrades
• use electronic marketing tools, like on-line newsletters, to reduce or eliminate the cost of printing and mailing and to keep your news current

New Sales

• offer rich content to potential customers, clearly define your product and how it can benefit them
• announce new products and services using email announcements to existing clients as well as potential clients
• highlight new products and services on your website where they are easy to find
• provide fast, easy way for potential customers to order products or information using e-commerce capabilities
  

Customer Retention

• keep existing customers up to date with a restricted "members only" area of your website that provides them with useful information
• provide searchable knowledge base for customer support
• provide on-line support using existing support staff to monitor the emails