How Do You Keep Your Customers Up-to-Date?

Email Marketing is simply the process of sending information to your clients or prospects via email.  Ever expanding technology allows everyone to make use of the power and speed of the internet.  Anything you can tell a customer on the phone on send in the mail can be done on the internet.

Notify customers by HTML emails of

• upcoming events
• announcements
• sales
• new products and services
• product overruns
• newsletters

Good email marketing really works. That's the good news. That said, it must be done correctly to be effective.

There are many keys to a successful email campaign:

• sending to an "opt-in" list - a list where users have requested to receive emails
• how often to contact your clients
• compliance with Federal CAN-SPAM laws
• multi-part MIME format
• when to use HTML and when to use plain text
• proper design that follows the latest market research for user tracking
• correct coding for emails. an html email follows different "rules" than a webpage. It is essential to code the email correctly so that it displays correctly in ALL email clients, including Hotmail, AOL and Yahoo.
• A/B testing - understanding what works best with your audience is a critical componant to your campaign success. Testing subject lines, picture and text placement, length of email, text links or graphic links is important information
• Spam testing - to ensure that your email has a low "spam score" so that it does not get blocked by the ISP's or client firewalls

LCSI is experienced not only with creative design but with deliverability issues and can build your campaign to reach your audience. We use a state-of-the-art email systems and provide reports for campagin results.

Call today for a free consultation.