Keyword Research

The goal for an organic SEO campaign is to have your webpages listed in the first page of the search results.

The first step to any internet marketing campagin is to identify your prime keywords for your product or service. Keywords are the words that web users type into the search tool in their browser. With proper positioning, these keywords will lead users to your website.

We begin by evaluating your top 3 competitors and then listing all of the search terms you think browsers will use to find your product or service. We compare this starting list of terms against 4 different search engine indexes which tell us what browsers are actually typing into their search screens. We carefully select the best terms and this becomes our final list of keywords.

Once these keywords are identifed, you can proceed with your SEO and PPC marketing initiatives.