Search Marketing

Although SEO is just one facet of most Internet marketing strategies, it is the most fundamental piece. Getting search engines to find your site requires skill and expert knowledge of how different search engines index sites and what "weight" they give different page criteria in their algorithms.

SEO traffic takes longer to build and generally does not provide the high "instant" traffic rates that PPC does. SEO generates less traffic than PPC and takes much longer to implement (it can take up to 16 weeks for some search engines to index your site). BUT, it is the foundation of your marketing efforts since it will continue to generate traffic whether or not you are running a PPC campaign.

SEO campaigns are also generally less expensive than PPC. Once the keywords are identified and the pages are optimized and submitted, the only cost invoved is the maintenance and monitoring of the campaign and tune-ups when the traffic for a search term starts to slip. We do recommend a full keyword and competitor review each year. Markets and competition change so you'll want to make sure your marketing efforts stay up to date.

Our approach is to start with the basics and build from there. Each project uses the following proven process:

Keyword Research - we build your keyword list based on results from search engine indexes

Competitors Analysis - we perform an analysis of your top 3 competitors in the search engines

Ranking Baseline Reports - we run baseline ranking reports on your website and your top 3 competitors

Optimize Website Pages - we optimize your website pages with the selected keywords and follow the latest proven optimization techniques

Submit to Major Search Engines - we submit your pages to all major search engines

So how do you know if users are finding your site in the search engines? By checking your website traffic logs. If you do not run a web analytics program, then you MUST consider using one. Your traffic statistics will tell you what search engine a user came from and what the search term was they found you with. This is vital information if you are serious about building site traffic.